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WordPress SEO - Mistakes To Avoid

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WordPress has some advantages over static sites which make WordPress SEO easier:

* Many settings apply site-wide and it is very easy to create and update pages/posts.
* You can use plugins to add virtually any functionality you can think of without any technical knowledge.

However, to maximise your WordPress SEO there are still mistakes to avoid:

Assuming WordPress is Search Engine Optimised "out of the box" - There are a number of aspects of a standard WordPress Installation that can be improved from a SEO point of view and these are best addressed at the outset.

Displaying unfriendly URLs - By default WordPress will give your pages and posts a number and display this in the URL. For WordPress SEO purposes you want to have your keyword in the URL, so you need to change the Permalinks to "/%postname%". This will put all the words in the post/page title in the URL but you may need to edit this if the title is long. You can also get a plugin to remove common words.

Not Setting Meta Description - For WordPress SEO purposes you should manually write a good description for each page/post with the keyword near the beginning. There are a number of Plugins which provide the means to do this the best known being "All In One SEO Pack". This also includes an option of auto-generating the description but this is not to be recommended as it is no better than leaving the search engines to pick an extract from the content.

Internal and External Linking - It is important for WordPress SEO that all your pages/posts contain internal links. All well as counting as links they help spread the benefit of backlinks around the site. It is also important to have external links to relevant authority sites but these can be made "no-follow". There are plugins to help with both of these.

Allowing Duplicate Content - The structure of WordPress generates duplicate content as, for example, posts exist in their own right, under their category, under their tag, under their author and also by date. For WordPress SEO purposes it is a good idea to avoid the duplicate content being indexed. The All In One SEO plugin will take care of this if properly configured.

Not creating a Site Map - It is important for WordPress SEO to create a site map for the search engines and there are plugins to do this.

There are numerous other things you can do to improve WordPress SEO in small ways but one worth mentioning is caching. To prevent your site slowing when it gets busy installing a caching plugin is a good idea.

Having got the above right there are other mistakes to avoid for WordPress SEO:

Missing Legal Pages - Not having the necessary standard/legal pages with a link from each page/post (e.g. in the footer)

Poor On Page SEO - Not organising your page/post around a keyword such that it is clear to the search engines what it is about. In fact this is the most important aspect of WordPress SEO. Get this wrong and everything else is a waste of time. However you can also get a WordPress SEO plugin to help with this.

I have heard it said that "Google loves WordPress" and therefore WordPress SEO is easier than for static sites. I do not believe this is true as we have seen many times that Google's objective is to display the most relevant content to their users. It would simply not make any sense to think that they would favour one site over another simply because of the platform it is on.

Having said that WordPress SEO (and blogs in general) does have some advantages over static sites, so in that sense WordPress SEO is easier:

Blogging in General
Most WordPress websites are blogs or are sites including a blog (although there does not have to be a blog) and the whole point of blogging is to post regularly. Search engines do favour sites that are regularly updated so WordPress SEO has an advantage here.

Ease of Updating (No technical knowledge)
Static sites can be difficult to update and maintain but with WordPress it is very easy and no technical knowledge is required. This means that a WordPress site is more likely to be regularly updated, which is another WordPress SEO advantage.

An important WordPress benefit is that all WordPress sites automatically have an RSS feed. This allows updates to be sent anyone who wants them via an RSS reader or directly to their email. The feed can also be submitted to directories to get links and traffic.

WordPress will automatically Ping updates so they tend to get indexed quicker than on static sites.

Comments can be left on WordPress content and this creates interactivity and returning visitors. Developing a good relationship with such people can be powerful for SEO proposes.

There are a vast range of plugins that can be installed in WordPress and many are SEO related. Most of these help to configure WordPress SEO to maximum effect and possibly the best known is "All In One SEO Pack". This, amongst other things, gives control over how the site is displayed on the search engines, controls the duplicate content inherent in the WordPress structure and allows you to control the title, meta description and meta keywords for each page/post.

Again all of this can be setup easily and quickly (and changed when necessary) without any technical knowledge.

You can even get a WordPress SEO plugin that checks how well you have optimised your pages and posts then tells you want needs to be improved.

10 Important Tips for Choosing a CMS

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A successful and productive website would be easier to edit, manage and maintain for the user and webmaster. The content of a website needs regular updates, editing, addition, and proper management and hence, it's important to use a content management system (CMS). The selection of a CMS should be done keeping in mind the varied needs of the website and therefore, care has to be taken. In this write up, we discuss 10 important tips for choosing a CMS, like;

A CMS neither cheap nor costly

The first step would be to select a CMS that is neither cheap nor too much costly. Selecting a low-priced product at the dirt cheap prices does not always pay, and the same holds merit in the case of a CMS. A range of features, functions and aspects are needed that can't be bought cheaply and that's why the cheap option is not suggested. On contrary, very costly products are also not a good bet when the market is crammed with reasonably priced products with good value-for-money features.

Pre-buying research

Pre-buying research is always an essential part while getting a good product and the same logic is true with the CMS. In the absence of a thorough research, the buyer often fails to find a good product. There are many important features and functions that must be known before buying a CMS to get the right product. A proper search before the transaction enables cutting of cost and getting a good product.

A technical CMS

A CMS enables ease of editing and management of the content from the backend of a website. It's used for constant updates of the content, as a user and webmasters can easily use it. In some cases, many prefer a technical CMS that often comes with intricate handling and processes. With an intricate user- interface, a technical CMS won't be of great importance in the long run. Therefore, going in for a technical CMS must be avoided at any cost.

SEO factor

SEO is a very important part for a website that can never be taken for granted, not while selecting a CMS. While selecting a CMS, its SEO friendliness potential must be assessed to add value to the website. With a proper analysis and comparison between the available products, you can find a CMS that would be beneficial for SEO. Ignoring search engine rankings and visibility aspects of a website is the least suggested aspect.

Mobile devices

A CMS must be selected on the basis of its support to a range of modern mobile devices. With constant growth in mobile technologies, more users are using smart-phones and modern mobile devices to use the websites and internet. With mobile penetration going up on a daily basis, the selection of a CMS must be made keeping in mind this important factor. It must be noticed that the CMS is compatible and flexible with a range of mobile devices.

Community support

Selecting a CMS on the basis of community is not very important aspect, though it holds significance to some extent. If the community support is available, the CMS is favored more and often performs good right through. With the community support, users and webmasters would have it easy to deal with the chosen CMS and hence, it's important to look for that aspect.

Extensions, plugins & modules

While selecting a CMS, it's important to analyze the add-ons features to take the best out of it. If the selected CMS has a wide range of extensions, plugins and modules, it would be a good choice. With these components, users will definitely have a helpful CMS to achieve the target through the website. Such add-ons add to the features and functionality of a website and thus, must be favored above anything else.

Multi-site management

A CMS that gives the ease of managing multiple sites with a single admin would be a good choice. Users would be better-off with a product that enables ease to edit or manage many websites from a single back-end. One custom CMS is enough to let you manage multiple websites and hence, multi-site management must be preferred. Those who're not going in for this type of arrangement would one-day have to resort to it at any cost.

Marketing gimmicks

CMS providers often indulge in intense marketing gimmicks to sell the products. Users must be aware of any such attempts and make the choice on the basis of requirements only. The providers often entice by claiming the features like community supports and adds-on, though these are not rated a sure-shot formula of success in terms of CMS. So it's suggested to get the product that meets the need, not on the basis of its promotional potential.

Own preference and needs

Many a time, users often go by the suggestions of peer or pals for the CMS, which is definitely not a good step. First of all, the needs must be assessed before going in for the buy. If the product is not meeting the needs listed down by the user itself, he/she would be in a better position to bargain for the best available CMS. Taking the counsel of someone else, or inviting an IT guy for a suggestion is a good ploy, though the final product must meet the self needs above anything else.

Wordpress SEO Tutorial for Beginners (Search Engine Optimization Basics)